Research a media theory to integrate into your project.

Media Theory

Before I talk about the media theory added into my video project, I'll like to break down what Media theory itself and its one of many different types. Media Theory is how many different types of movies, shows, social media, and news effect people. It could help explain things like:

• How is this media made (why do many horror movies have suspence sounds and dark scenes)
• Reaction to the media (Why do some love horror while others hate it)
• How the media is able to change society (How news can change peoples opinions) 

Media thories can be used by Filmmakers, advertisers, reasechers to best answer questions like these. It answers the question to why different suspence or action is taking place in that set of genre. There are many different type of media theories but here's some of the most common ones. 

1. Genre Theory: The type of theory that people indulge in especific types of genre (like horror, action, drama), getting on the effects that they get from it. An example is that someone watching a horror movie just to enjoy being scared, because horror films provide fear and excitement.

2. Hypodermic Needle Theory: It tells a way that the media has a strong pull towards the audiance, it is accepted in a way that they watch or hear it without asking any questions about it. It's like if they're being spoon feeds ideas directly into peoples minds. 

3. Uses and Gratifications Theory: People who choose to pick what type of media they want based on their desire and needs rather than just consuming whatever media content comes their way. They can select the media that helps them reach their goal of their wants.

Integrating Genre Theory into my project. 

I will consider to add genre theory to my project. Considering my project will be horror and suspence I would like to implement unexpected horror sounds and quick screen changes. Ontop of that I was thinking about adding screaming as well to better understand the type of media theory that's added on my project but for right now I'm putting that as a consideration. There some be some parts where during the video project it gets quiet, building up suspence for some suprise that might happen. 

Source (what is Media Theory): https://media-studies.com/theory/